4 Reasons Good Leaders Encourage Creativity

Encouraging creativity is important.

workplace creativity do what you love The prevailing opinion is that creativity in the workplace is a good thing. Most experts will agree on this. However, sometimes it does feel a little impractical. When faced with a huge list of repetitive daily tasks for yourself and your team to accomplish, it can be hard to remember why encouraging creativity is important.

It’s easy to get into the habit of pushing pencils, without really giving any thought to creative expression. The truth of the matter is that all new good ideas come from creative minds, and without good ideas, you will be left behind. You want your company to be able to attract and retain creative people, even if they are not working in a creative capacity all the time.

Top reasons why good leaders encourage creativity.

1. Avoid Employee Burn Out

Allowing people to explore creativity occasionally can go a long way to helping them remain engaged with your company. Anyone can and will get bored with completing the same tasks over and over. However, if they’re allowed to branch out and try something new occasionally, it will dramatically boost their morale. This can be as simple as allowing different people to generate concepts for a project, or follow through on an idea.

Being encouraged to explore creativity can help the people working under you feel valued. This can go along way to boosting team and company loyalty. By allowing people to express their creativity, you can help reinforce their investment in your business.

2. Foster Innovation

Put plainly, new ideas come from creative expression. In a business climate where technologies and trends change so rapidly, being ahead of the curve is a priceless advantage. That one great idea can be the difference between first and second place. Taking this into account, you don’t have the luxury of assuming one person has the ability to generate all your good ideas.

By allowing everyone to get creative occasionally, you open up the field to a larger variety of ideas. While not everyone one of them will pan out, being given the chance to try will encourage creativity in the future. Create the kind of work environment that attracts creative people.

3. Express Individuality

workplace creativity Don’t forget that the character of your company is a reflection of its people. Everyone on your team has a different background with unique experiences. Even people in similar job positions will have gotten there by different means.  This will allow them to approach problems differently, and come up with different solutions. Some might succeed where others would fail.

Encouraging team members to play to their individual strengths will improve both their morale and quality of the work they produce. Rather than trying to drive a square peg through a round hole, allow people to find what they’re good at within their job, and then do that. They will be happier and more productive.

4. Increase Productivity

Creativity drives excitement, and excitement drives productivity. Put simply, people will be more enthusiastic about doing creative work. By encouraging creative problem solving, you challenge people in new and exciting ways. This enthusiasm can carry over from idea generation or the creative stages of projects into those repetitively daily tasks that they can’t help be tired of.

If your team members know they will have more opportunities for creativity down the line, they’re less likely to feel stuck in a rut. By encouraging creativity when it’s appropriate, you give your team members a mental pallet cleanser. They can go back to their daily tasks feeling refreshed and enthusiastic and be more productive for it.

Emily D

Team Contributor

Subscribe

Sign up for tips on crafting the perfect team.

  • This field is for validation purposes and should be left unchanged.

Categories

Podcast

around the world podcast logo

Get ideas, inspiration and best practices from across the globe.

apple podcast logo spotify podcast logo

Be a Guest Blogger

Do you have any useful tips, tricks, guides, or valuable insights about company culture?

Learn more  

Sign up for tips on crafting the perfect team.

Less drama? Greater productivity and job satisfaction? Yes, you really can make an impact, and TeamBonding is here to help. Subscribe to our blog for useful tips, tricks and insights.

More great content based on your likes.

The Future Is Flexible: Benefits of Workplace Flexibility

Flexibility in the workplace is more than allowing your employees to take an hour off for a doctor’s appointment. It’s about giving your team a choice of how, when, and where they want to work. 

Read More  

Upskilling Employees: 5 Strong Reasons to Invest in Employee Development

Upskilling focuses on helping existing employees improve their skills, or learn new skills, for their current positions with the company. 

Read More  

7 Benefits of Organizing Corporate Retreats (Example Events Included)

Without face-to-face communication, it is easy for employees to feel isolated and unmotivated. Occasional team meetings and conferences are not enough. 

Read More  

Go Long When Talent’s Short: 8 Creative Ways to Keep Employees Engaged

Gone are the days when employees settled for jobs they didn’t like. Unlike older generations, Millennials and Gen Z workers aren’t afraid to look for other opportunities if they feel unsatisfied in their workplace. 

Read More  

Questions? Need a quote?

Complete this form to get started or call 877-472-2725.

Loading Icon

Create Your Free Account

Get exclusive access to new programs from the TeamBonding Lab, save your favorite ideas, and track your upcoming events.
Already have an account? Login

Please wait...

Sign-in

Don't yet have an account?
Create a Free Account

Forgot Your Password? Password Reset