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Four Types of Organizational Culture in the Workplace

A strong organizational culture is the backbone of your company, but it is something that many often overlook. Your company culture is the shared values, practices, and attitudes of those in your company, and it impacts every aspect of your business. A 2019 Glassdoor study found that 77% of adults evaluate company culture before applying, with 73% saying they wouldn’t apply if the company’s values don’t align with their own. From employee motivation and satisfaction to your financial success, organizational culture is a vital part of your business. 

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Social Purpose: What It Is & Why Your Business Needs It

In the past, businesses could get by if they had a great product or service. However, modern consumers are increasingly looking for companies that care about social issues and have a positive impact. According to a 2019 Aflac survey, 77% of consumers are motivated to purchase from companies committed to making the world better. Social purpose now plays a huge role in the decisions of consumers, and businesses need to accommodate that. 

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