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Rich has been talking about B1G1 throughout the season, and this week we talk to its Founder and CEO, Masami Sato.
B1G1 stands for “Buy 1 Give 1”, a global business giving initiative that helps businesses give back in meaningful ways. B1G1 is an effective ‘transaction-based’ giving connecting businesses and charity organizations (high-impact projects) around the world in real win-win relationships. Masami is an author of three books, a mother of 2 young children, and an active entrepreneur. Since 2001, she has founded and led several enterprises and initiatives.
Born in Japan, Masami and her desire to expand her horizons at an early age took her on a journey of exploration traveling throughout the world. She traveled to over 25 countries and lived and worked in Canada, New Zealand, and Australia before moving to Singapore in 2007.
" If you’re waiting for good big things, it might not happen. Then I realized, what if instead of trying to do big things, we did something small? Which is every time we sold a product we gave a meal to a child? And that was the transition into B1G1 thinking. "- Masami Sato