An elevator pitch is a speech that uses both hard and soft skills to market oneself to a potential employer or network. The difference between soft and hard skills are as follows. Soft skills are composed of your personality traits; like whether or not you are adaptable or accountable. Hard skills are more technical based. Take for example if you were a manager at a retail store, one of your hard skills would be ‘experience with customer service.’
What then goes into a successful elevator pitch? By following these five steps according to guest writer Dwight Peters on Entrepreneur.com, you will find success:
(1) Make Them Care And Demonstrating Your Credibility
Bussiness professionals hear elevator pitches all the time. Make your pitch stand out from others by knowing your audience and tailoring your speech to them. Have an understanding of what your prospective audience wants or needs in an employee. One can do this by being sure to include transferable hard or soft skills that you see commonly sought after in job descriptions.
Take, for example, a person who’s giving their elevator pitch to an accounting manager. Let’s say this person had experience in child care. There certainly are some transferable soft skills this individual could use in their elevator pitch. However, it isn’t necessarily the most relevant experience. A more relevant hard skill you could mention is your experience in your college’s student government association as a treasurer, which establishes your credibility.
(2) Leave them wanting more
Elevator pitches are meant to be short, no longer than 60 seconds. Be sure to include the most relevant information up front, but don’t reveal too much. Strategically leaving out certain information will leave the person you are talking to with unanswered questions that will beg for a follow-up.
(3) Have a call to action
Encourage the people who you are speaking with to follow up with you. A call to action can be integrated into a variety of ways including the exchange of business cards, or some verbal phrase or saying that gets the attention of the person you are speaking with. Be upfront with what you are seeking, as this will let the other person know how they may assist you in the future.
(4) Be natural
As much as you may want to impress the person you are speaking with, don’t be overzealous. A person might get too caught up in the moment, and imply they have more experience in one area than they do. Later, they might then be called upon to use this skill. An example of this could be stating you were very familiar with a software program that a company uses. When in fact, you only have a basic understanding of this software program.
If all your skills aren’t to the standard you state they are, this will hurt your creditability and could get you into a sticky situation. Therefore, be natural and genuine with everything you say.
(5) Test yourself
There is always room for improvement when it comes to an individuals elevator pitch. Practice with people around you. Take in the suggestions given to you and practice some more. Practice makes perfect!
What strategies do you use in your elevator pitches?
Imagine if you will, that it’s 2006 again. The housing bubble has just burst, and the US economy is teetering on the brink of what will end up being the greatest financial crisis since the Great Depression. People are scared for the futures of their companies, and are cutting corners at every possible turn. No one is very eager to spend money on team building.
Ice breakers and puzzle games have their place, but sometimes you just want to get together as a group, and play. Here at TeamBonding, encouraging play is what we’re all about! When you play as a team, you develop and strengthen social bonds, which makes working together a more rewarding experience all around. With this in mind, we’re excited to share a free game for you to play with your team the next time you need to relax and have some fun.
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In this series of articles, we take five minutes to chat with a member of the TeamBonding team so you can get an idea of the sort of people we are. In this installment, we talk to Wendy, our new Director of Event Operations, about her favorite place in the world and the most important things in life.
In this series of articles, we take five minutes to chat with a member of the TeamBonding team so you can get an idea of the sort of people we are. In this installment, we talk to Cathrine, our new Sr. Events Manager, about her favorite place in the world, music, and her favorite food.
I’m Joyce Ngo – public relations enthusiast, student, and currently TeamBonding marketing intern. This summer as part of my internship I will be focusing on social media and bringing the experience of the events and programs we do to the mass public from my perspective. You’ll get a behind the scenes view of what happens before the event and the preparation that goes into it. I’ll be posting blog posts about my observations and experience at each event. Basically, you’ll get to see what Joyce the Intern sees, no fluff. This time I went to a Team Cuisine event.
I’m Joyce Ngo – public relations enthusiast, student, and currently TeamBonding marketing intern. This summer as part of my internship I will be focusing on social media and bringing the experience of the events and programs we do to the mass public from my perspective. You’ll get a behind the scenes view of what happens before the event and the preparation that goes into it. I’ll be posting blog posts about my observations and experience at each event. Basically, you’ll get to see what Joyce the Intern sees, no fluff. This time I went to a Team Teddy Rescue Bear.
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