Shaping Your Next Elevator Pitch

An elevator pitch is a speech that uses both hard and soft skills to market oneself to a potential employer or network. The difference between soft and hard skills are as follows. Soft skills are composed of your personality traits; like whether or not you are adaptable or accountable. Hard skills are more technical based. Take for example if you were a manager at a retail store, one of your hard skills would be ‘experience with customer service.’

What then goes into a good elevator pitch? By following these five steps according to guest writer Dwight Peters on, you will find success:

(1) Make Them Care And Demonstrating Your Credibility

Bussiness professionals hear elevator pitches all the time. Make your pitch stand out from others by knowing your audience and tailoring your speech to them. Have an understanding of what your prospective audience wants or needs in an employee. One can do this by being sure to include transferable hard or soft skills that you see commonly sought after in job descriptions.

Take, for example, a person who’s giving their elevator pitch to an accounting manager. Let’s say this person had experience in child care. There certainly are some transferable soft skills this individual could use in their elevator pitch. However, it isn’t necessarily the most relevant experience. A more relevant hard skill you could mention is your experience in your college’s student government association as a treasurer, which establishes your credibility.

(2) Leave them wanting more

Elevator pitches are meant to be short, no longer than 60 seconds. Be sure to include the most relevant information up front, but don’t reveal too much. Strategically leaving out certain information will leave the person you are talking to with unanswered questions that will beg for a follow-up.

(3) Have a call to action

Encourage the people who you are speaking with to follow up with you. A call to action can be integrated into a variety of ways including the exchange of business cards, or some verbal phrase or saying that gets the attention of the person you are speaking with. Be upfront with what you are seeking, as this will let the other person know how they may assist you in the future.

(4) Be natural

As much as you may want to impress the person you are speaking with, don’t be overzealous. A person might get too caught up in the moment, and imply they have more experience in one area than they do. Later, they might then be called upon to use this skill. An example of this could be stating you were very familiar with a software program that a company uses. When in fact, you only have a basic understanding of this software program.

If all your skills aren’t to the standard you state they are, this will hurt your creditability and could get you into a sticky situation. Therefore, be natural and genuine with everything you say.

(5) Test yourself

There is always room for improvement when it comes to an individuals elevator pitch. Practice with people around you. Take in the suggestions given to you and practice some more. Practice makes perfect!

What strategies do you use in your elevator pitches?


David Goldstein

Founder & COO


Sign up for tips on crafting the perfect team.

  • This field is for validation purposes and should be left unchanged.



around the world podcast logo

Get ideas, inspiration and best practices from across the globe.

apple podcast logo spotify podcast logo

Be a Guest Blogger

Do you have any useful tips, tricks, guides, or valuable insights about company culture?

Learn more  

Sign up for tips on crafting the perfect team.

Less drama? Greater productivity and job satisfaction? Yes, you really can make an impact, and TeamBonding is here to help. Subscribe to our blog for useful tips, tricks and insights.

More great content based on your likes.

Internship Onboarding: Plan a Successful Internship Orientation

One of the most significant advantages of hiring interns is the opportunity to select and develop your future talent. A survey from Bridge states employers have reported converting more than half of qualified interns into full-time hires. However, interns must learn about the company and position and interact with staff members to make this happen. This can be accomplished through Internship Onboarding or Internship Orientation, either held virtually or in person.

Read More  

Employee Onboarding: Developing a Successful Process

Consider the experience of starting a job from the perspective of your newly hired employees.

Read More  

Understanding The Psychology of Group Dynamics

As members of the workforce, it is essential to have an understanding of how other people function in social settings. Gaining this understanding of other people’s habits, behaviors, wants, and norms help workers manage other people better, work with peers more effectively, and create a better team culture and environment. A critical aspect of this is understanding that involves group dynamics. An individual may act one way while alone, one way while they are with their work team, and another way while they are with their family. Below, we break down group dynamics, how groups can impact individual behaviors, and the categories of groups.

Read More  

Virtual Interview Tips & Best Practices

While remote work has changed a lot of long-held office etiquette — (t-shirts as work attire, children interrupting meetings) one thing that hasn’t changed is the preparation and focus required for job interviews, even those being held virtually. While some virtual interview advice may be obvious, there are other video interview tips you might not expect in the new world of remote work. 

Read More  

Questions? Need a quote?

Complete this form to get started or call 877-472-2725.

Loading Icon

Create Your Free Account

Get exclusive access to new programs from the TeamBonding Lab, save your favorite ideas, and track your upcoming events.
Already have an account? Login

Please wait...


Don't yet have an account?
Create a Free Account

Forgot Your Password? Password Reset