Employees are on the frontlines of your company. An understanding of what their wants and needs will help foster their growth into stronger assets for your organization. According to Jeff Fermin, an entrepreneur and a contributor to Huffington Post, 83% of employees feel that they don’t have an engaging employment brand.
So how then do we increase our employee engagement?
We accomplish this through putting employees first.
The first step in engaging with your employees is having open communication with management and your employees. By providing this type of work environment, you allow your employees to become leaders within your organization. According to John Hall, a contributor of Forbes:
“As you increase their brands, you will see your company’s credibility skyrocket. Investing in the branding of your employees is almost as important as the overall branding of your company.”
After identifying your employees wants and needs, create workshops or provide training around their wants and needs. Have your employees break up into small teams tasked with working on solutions on how they can make their jobs within your organization run smoother. Employees who feel valued by their employer are 93% more likely to stay motivated to do their very best for their employer via Psychologically Healthy Workplace Program, “American Psychology Association Harrison Interactive,” Workplace Survey.