The day before our new TeamBonding website went live I was on a call with a potential strategic partner who said,
“I just love your website, the colors, the design, the overall feel and it is the best one I have seen from a team building company.”
On a typical day this conversation would make me feel proud as we put a lot of time into developing and maintaining the website, but the newly designed site was going up the next day so I got a little nervous and I started questioning myself. Was the new design necessary? Did the new site have the fun and interaction of the current site? Would people like it and most of all would it work? Does the new website show the team effort that went into the production?
The goals for this website redesign were different than any goals we’ve set in the past and we had what I would consider an all-star ‘A’ team of people working on all aspects of the site. Our aim was not only to get more people to the website and get them to call or contact us right away, but also to enhance overall User Experience, or UX/UI design. I wanted the new user, our potential and repeat clients to have a great experience on the website so that they could easily find what they were looking for, and so that they could get a feel for the kind of team building company that we are, to see and hear from clients just like them.
The first call was to Acceleration Partners (AP), which is owned by Robert Glazer. I met Bob as President of the Boston chapter of EO, Entrepreneurs Organization. Bob’s company was an INC 500 company again, much higher on the list than TeamBonding was on the Inc. 5000. His team of designers and analysts did an extensive review and heat map of the website to find out what part of the site people used so that we could focus on what was important to our audience.
I also caught a lucky break with my friend Michael Dukes, currently Creative Director at Red Pepper in Nashville and the original copywriter for TeamBonding from many years ago, as he was able to give us some quality hours fine-tuning the voice of the site so that our message is clear and the fun and purpose come out in the copy. In addition, Colin, our SEO writer, has been back on the team so people can continue to find our site. Our graphic designer Sarah helped change some of the design elements including the logo with our new tagline. Cabe, our website developer, and Merove and Joanne, from AP, worked on the overall design and functionality of the site. This talented group was a virtual team effort consisting of people from Chicago, Ontario, St. Augustine, Sarasota, San Francisco, Nashville, and Boston.
Samantha McDuffee, our Director of Marketing, and I put in hundreds of hours creating new content, adding photos, editing blogs and testing the site. Lori helped by adding over 350 testimonials from happy clients. We added new sections like the Innovation Lab and a new category for Escape Game and Live-Action Adventures. The new site is now up and so far the site has been well-received, but like our business this team effort took a leap of faith and a belief that although we had a website that everyone loved, we could do better. I hope you like it as I have been told this is only Phase One. Stay tuned for a full outline of new featured and a look ahead at what’s to come.
One of the most crucial factors in the success of your business is how well your team works together. Corporate team building can be an effective and transformative strategy for helping business executives and their employees to feel more invested in their careers and each other.
TeamBonding is re-defining the world of company culture. We know that the key to company growth and positive company organizational culture is to invest in your team through team building. In our 25+ years of experience, it’s not surprising that it’s in our nature, which is ultimately what has defined our success. The Founder, David Goldstein has been actively building his team for years, so it’s no secret he’s got the best team! Not only does David plan activities for his team to enjoy, but he also began a whole engagement committee to toss around ideas for his team to do… and the sky is the limit.
Believe it or not, you can have fun at work! Switch things up at the office and try some new, fun team building activities for work to get everyone energized.
There are many reasons that projects fail. Many challenges are rooted in team participation and engagement.
How to become an impactful leader: Throughout history many leaders have inspired us to change the world from Gandhi to Alexander the Great. These particular leaders didn’t leave a mark by just hanging out. They led by taking action and inspiring people to follow them.
Turnover Formula: Employee turnover is the percentage of workers who leave your organization, the employment relationship ends and they are replaced by someone new. Attrition is different. This generally refers to the end of the employment relationship due to retirement or job elimination or employee death. When attrition occurs, the position is not filled with a new employee.
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