Building Our New Website Was a Team Effort   

The day before our new TeamBonding website went live I was on a call with a potential strategic partner who said,

“I just love your website, the colors, the design, the overall feel and it is the best one I have seen from a team building company.”

On a typical day this conversation would make me feel proud as we put a lot of time into developing and maintaining the website, but the newly designed site was going up the next day so I got a little nervous and I started questioning myself. Was the new design necessary? Did the new site have the fun and interaction of the current site? Would people like it and most of all would it work? Does the new website show the team effort that went into the production?

The Goal

The goals for this website redesign were different than any goals we’ve set in the past and we had what I would consider an all-star ‘A’ team of people working on all aspects of the site. Our aim was not only to get more people to the websteam effortite and get them to call or contact us right away, but also to enhance overall User Experience, or UX/UI design.  I wanted the new user, our potential and repeat clients to have a great experience on the website so that they could easily find what they were looking for, and so that they could get a feel for the kind of team building company that we are, to see and hear from clients just like them.

The Strategy

The first call was to Acceleration Partners (AP), which is owned by Robert Glazer. I met Bob as President of the Boston chapter of EO, Entrepreneurs Organization. Bob’s company was an INC 500 company again, much higher on the list than TeamBonding was on the Inc. 5000. His team of designers and analysts did an extensive review and heat map of the website to find out what part of the site people used so that we could focus on what was important to our audience.

I also caught a lucky break with my friend Michael Dukes, currently Creative Director at Red Pepper in Nashville and the original copywriter for TeamBonding from many years ago, as he was able to give us some quality hours fine-tuning the voice of the site so that our message is clear and the fun and purpose come out in the copy. In addition, Colin, our SEO writer, has been back on the team so people can continue to find our site. Our graphic designer Sarah helped change some of the design elements including the logo with our new tagline. Cabe, our website developer, and Merove and Joanne, from AP, worked on the overall design and functionality of the site. This talented group was a virtual team effort consisting of people from Chicago, Ontario, St. Augustine, Sarasota, San Francisco, Nashville, and Boston.

The Outcome

Samantha McDuffee, our Director of Marketing, and I put in hundreds of hours creating new content, adding photos, editing blogs and testing the site. Lori helped by adding over 350 testimonials from happy clients. We added new sections like the Innovation Lab and a new category for Escape Game and Live-Action Adventures. The new site is now up and so far the site has been well-received, but like our business this team effort took a leap of faith and a belief that although we had a website that everyone loved, we could do better.  I hope you like it as I have been told this is only Phase One. Stay tuned for a full outline of new featured and a look ahead at what’s to come.

David Goldstein

Founder & COO

Subscribe

Sign up for tips on crafting the perfect team.

  • This field is for validation purposes and should be left unchanged.

Categories

Podcast

around the world podcast logo

Get ideas, inspiration and best practices from across the globe.

apple podcast logo spotify podcast logo

Be a Guest Blogger

Do you have any useful tips, tricks, guides, or valuable insights about company culture?

Learn more  

Sign up for tips on crafting the perfect team.

Less drama? Greater productivity and job satisfaction? Yes, you really can make an impact, and TeamBonding is here to help. Subscribe to our blog for useful tips, tricks and insights.

More great content based on your likes.

How to Handle Conflict Resolution in the Workplace

Conflict resolution in the workplace is something that many businesses struggle with. Conflicts are inevitable to an extent, and they can have negative effects on the business and workplace. They can create tension, slow progress, decrease efficiency, limit creativity, create toxicity, and much more. Resolving conflict in the workplace is essential if you want a positive and thriving business. 

Read More  

How to Celebrate St. Patrick’s Day Virtually with Your Team

Holidays are always a great excuse to get the team together and lift everyone’s spirits, especially while working remotely. St Patrick’s Day is no exception. The famous holiday, celebrated annually on March 17th, is typically a day of merriment, dancing, feasting, and drinking. This St Patrick’s Day, TeamBonding has great ideas for your remote team’s enjoyment. One thing to note is virtual St Patrick’s Day team building activities are just as fun as getting together in person. Pull out your best green attire and get ready to party your shamrocks off.

Read More  

5 Ideas for Motivational Team Building Activities for Employees in 2024

For decades now, there has been an acute issue plaguing HR workers and managers around motivational team building activities for employees. An unmotivated employee or team can lead to decreased productivity and morale, higher turnover, and a lack of cohesion throughout the organization. There are many theories on how to best motivate employees. Some think that monetary incentives are the only way to truly motivate employees, while others believe motivation can be found through a better work culture or by cultivating motivational activities for employees. Before we can truly understand how to motivate work teams and employees and our favorite motivational activities for employees, we must first understand the different types of workplace motivators.

Read More  

The Best Team Building Activities for Small Groups

Team dynamics are a key part of any successful team. Everyone needs to have a good, working relationship to work together and achieve their goals. One of the best ways to promote good team dynamics is with team building activities for small groups.  

Read More  

Questions? Need a quote?

Complete this form to get started or call 877-472-2725.

Loading Icon

Create Your Free Account

Get exclusive access to new programs from the TeamBonding Lab, save your favorite ideas, and track your upcoming events.
Already have an account? Login

Please wait...

Sign-in

Don't yet have an account?
Create a Free Account

Forgot Your Password? Password Reset