John Krubski

Global Speaker & Futurist

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About John Krubski

In the course of more than 25 years of helping client companies achieve repeatable Moments of Genius, Krubski developed the foundational principles of Thinking Whole and Breaking Genius. He is a prescriptive futurist.

Read about the keynotes he offers below.

In the course of more than 25 years of helping client companies achieve repeatable Moments of Genius, Krubski developed the foundational principles of Thinking Whole and Breaking Genius. He is a prescriptive futurist.

Thinking Whole can be thought of as the Third Way, or System 3, in the context of David Kahneman’s Nobel-winning foundational Behavioral Economics principles – Thinking Fast and Thinking Slow. Thinking Whole is a platform that combines the best of Kahneman’s two decisioning systems but expands their utility into the sphere of applied innovation, creativity, and moments of repeatable genius on demand. Breaking Genius is the process that makes Thinking Whole actionable, practical, teachable and learnable for teams, for organizations, and for every day life.

Krubski has been a Prescriptive Futurist, Innovation Consultant, Marketing and Social Researcher, small business owner, authority on American small business, creator of The Index of What Matters Most (TiMM), creator of the Guardian Life Insurance Index of What Matters Most to America’s Small Business Owners, as well as a Chief Marketing Officer, VP of Sales Development, VP Strategic Planning, Broadcaster, Television Producer – and other various and sundry pursuits. John Krubski has helped some of the smartest people on the planet to think smarter and some of the most creative people to think more creatively.

“For more than 25 years, I have been soliciting clients with a simple, yet challenging, offer: “Put your team in a room with me for one day and I will guarantee that, by the end of that day, they will get to a consensus, a vision, and an action plan. If I fail to deliver, you don’t pay (when was the last time you heard THAT from a consultant?). Either way, your team will learn something new about your business, change their minds about something they believed about the business, and have the most intellectually productive fun they have had since experiencing the best teacher that has ever stretched their thinking. I have never left any money on the table.”

Since 2010, I have engaged in an extensive, multi-disciplinary investigation into how that was possible. The Institute for Applied Decisional Sciences ( )is the result of that investigation – and my way of sharing what I have learned with you – in keynotes, workshops, offsites, certification… and more.

As a result of the rigorous inquiry, I have concluded that what we have here is an algorithm for creative critical thinking – something that corporations and organizations can continue to value and use, but also something that any person – from teenager to senior citizen – can count on to produce elevated creative decisioning, thinking, and personal innovation.


Thinking Whole

45 minutes can change the way you think, learn, understand, and communicate…sell, lead, teach… for the better for the rest of your life. It’s a wholly new system for creative critical thinking that works as well for high school freshmen as it does for corporate leadership teams.

Creating the Future You Deserve

Either you create the future you deserve, or someone else gets to create the future you must endure. 45 minutes can get you on your way… for organizations and for individuals.

Breaking Genius for Teams and Organizations

A laser-focused version of what I have been doing for corporate clients for more than 25 years… but in 45 minutes

Acquire, Retain, Grow Clients

In 45 Min Can you turn first sales calls into lasting relationships? The best sales call is not a sales call at all. It is an intensive, accelerated working session that leaves the client with a) something useful and b) an appreciation that you deserve a place at the inner circle table because you offer something your competitors do not: immediate effective impact on their business.

Breaking Genius Leadership – Understanding and articulating well enough to be brief

Upgrade your leadership skills in 45 minutes. The best leaders, since time immemorial, share two defining traits: They have the ability (both natural and developed) to achieve clarity in apprehending circumstances and the power to activate people through communication for effect. Both are teachable and learnable – and this presentation can get you there in 45 minutes.

Aging is a fact. Getting old is a choice

What’s Your Action Plan for Getting past 100 + ? On Turning 70 I am elated at the prospect of what I will achieve in the next 30 years. I am eager to share how you can feel the same way. Research says most centenarians got there with a purpose. It all begins with your Personal Action Plan

Bespoke Keynotes, workshops, and off sites

There are times when “off the shelf” and “standard” just doesn’t fit your needs. We recognize that and are prepared, capable, and willing to craft a keynote, workshop, or off site entirely to suit your specific requirements. Just ask. We’ll talk. Together we will come up with something so uniquely you that it’ll make your head spin … with delight.


Book John Krubski now to inspire, engage, and empower your audience. Contact us today to secure your date and ensure an unforgettable experience for your attendees!


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